Data protection

Data protection has a particularly high priority for us. This data protection declaration informs you about the type, scope and purpose of the processing of personal data within our online offer and the websites, functions and content connected to it (hereinafter jointly referred to as “online offer” or “website”). The data protection declaration applies regardless of the domains, systems, platforms and devices (e.g. desktop or mobile) used on which the online offer is executed.

Responsible

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

LemoniaX GmbH

represented by the Managing Director Thorsten Schmiady

Breite Weg 38

D-76547 Sinzheim

Phone: +49 721 50992710

E-mail: welcome@lemoniaX.com

Definition

Our data protection declaration is based on the terms used by the European Directive and Ordinance Maker when enacting the General Data Protection Regulation (DSGVO). Our data protection declaration is intended to be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance. The terms used, such as “personal data” or their “processing” are defined in Art. 4 of the General Data Protection Regulation (GDPR).We use the following terms, among others, in this privacy policy:

Personal data: Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Person concerned: Data subject means any identified or identifiable natural person whose personal data are processed by the controller.
Processing: Processing is any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Restriction of processing: Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.
Profiling: Profiling is any form of automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.
Pseudonymisation: Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
Controller or person responsible for the processing: The controller or person responsible for processing is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for under Union or Member State law.
Processor: Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
Receiver: A recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigative task under Union or Member State law shall not be considered as recipients.
Third: Third party means a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorised to process the personal data under the direct responsibility of the controller or the processor.
Consent: Consent shall mean any freely given specific and informed indication of the data subject’s wishes in the form of a statement or other unambiguous affirmative act by which the data subject signifies his or her agreement to the processing of personal data relating to him or her.

General information on data processing

Scope of the processing of personal data

As a matter of principle, we collect and use personal data of our users only insofar as this is necessary for the provision of a functional website as well as our contents and services. The collection and use of our users’ personal data regularly only takes place with the user’s consent. An exception applies in those cases in which it is not possible to obtain prior consent for actual reasons and the processing of the data is permitted by legal regulations.

Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for processing operations involving personal data, Article 6 (1) lit. a of the EU General Data Protection Regulation (GDPR) serves as the legal basis.
When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 (1) lit. b DSGVO serves as the legal basis. This also applies to processing operations that are necessary for the implementation of pre-contractual measures.
Insofar as the processing of personal data is necessary for the fulfilment of a legal obligation to which our company is subject, Art. 6 para. 1 lit. c DSGVO serves as the legal basis.
In the event that vital interests of the data subject or another natural person make it necessary to process personal data, Art. 6 (1) lit. d DSGVO serves as the legal basis.
If the processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 (1) lit. f DSGVO serves as the legal basis for the processing.

Data deletion and storage period

The personal data of the data subject shall be deleted or blocked as soon as the purpose of the storage no longer applies. Storage may also take place if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the controller is subject.
The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a necessity for the continued storage of the data for the conclusion or fulfilment of a contract.

Technical and organisational measures

In order to ensure that personal data cannot be read, copied, changed or removed by unauthorised persons during electronic transmission, transport or storage on data carriers, we use a state-of-the-art encryption procedure in accordance with Art. 9 DSGVO.

For security reasons and to protect the transmission of confidential content, such as enquiries that you send to our system, this page uses TLS encryption (Transport Layer Security). This means that data that you transmit to our system cannot be read by third parties without further ado.

You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

Provision of the website and creation of log files

Description and scope of data processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer. The following data is collected:

Information about the browser type and version used
the operating system of the user
the user’s internet service provider
the date and time of access
Websites from which the user’s system accesses our website
Websites that are accessed by the user’s system via our website

The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

The data is also stored in the log files of our system. Not affected by this are the IP addresses of the user or other data that allow the data to be assigned to a user. This data is not stored together with other personal data of the user.

Legal basis for data processing

The legal basis for the temporary storage of the data is Art. 6 para. 1 lit. f DSGVO.

Purpose of the data processing

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session.

The storage in log files is done to ensure the functionality of the website. In addition, we use the data to optimise the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.

These purposes are also our legitimate interest in data processing according to Art. 6 para. 1 lit. f DSGVO.

Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

In the case of storage of data in log files, this is the case after TIME PERIOD at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is no longer possible.

Possibility of objection and removal

The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.

Use of cookies

Description and scope of data processing

We use so-called cookies on this website. Cookies are text files that are stored in the internet browser or by the internet browser on the user’s computer system. When a user calls up a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Technically necessary cookies

We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change.

The following data can be stored and transmitted in the cookies:

Session cookies that store certain settings of the user, e.g.:
Shopping cart contents
Language settings
Remembering search terms
Log-in data
Opt-out cookies, with the information whether the user has actively consented to the setting of technically necessary as well as unnecessary cookies.
Test cookies, with the information whether the user allows cookies to be set in his or her browser.
Cookies, for analysis, advertising and marketing purposes.

When accessing our website, users are informed by an information banner about the use of technically necessary cookies and referred to this data protection declaration. In this context, there is also an indication of how the storage of cookies can be prevented in the browser settings.

Technically unnecessary cookies

If we use cookies other than those that are technically necessary, you will be informed of this on the website.

Legal basis for data processing

The legal basis for the processing of personal data using cookies for analysis, marketing and/or tracking purposes is Art. 6 para. 1 p. 1 lit. a DSGVO if the user has consented to this.

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 p. 1 lit. a DSGVO if the user has given his or her consent. If the user has not given his consent, the legal basis is Art. 6 para. 1 sentence 1 lit. f DSGVO.

Purpose of the data processing

The use of technically necessary cookies is for the purpose of simplifying the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognised even after a page change. The user data collected through technically necessary cookies are not used to create user profiles.

Duration of storage, possibility of objection and elimination

Cookies are stored on the user’s computer and transmitted from it to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all the functions of the website to their full extent.

When calling up our website, users are informed by an information banner about the use of cookies and the user is asked whether he or she also consents to the setting of the named cookies. The user can freely decide whether to make a selection as well as whether consent is given. If the user does not give consent, no / only technically necessary cookies are set and no further storage of cookies takes place.

Contact form and e-mail contact

Description and scope of data processing

We use a contact form on this website, which can be used for electronic contact. If a user uses this option, the data entered in the input mask is transmitted to us and stored.These data are:

the email address
the first and last name
the telephone number

For the processing of the data, your consent is obtained during the submission process and reference is made to this privacy policy.

Alternatively, it is possible to contact us via the e-mail address provided. In this case, the user’s personal data transmitted with the e-mail will be stored.

In this context, the data will not be passed on to third parties. The data is used exclusively for processing the conversation.

Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 lit. a DSGVO if the user has given his consent. If the e-mail contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) lit. b DSGVO.

Purpose of the data processing

The processing of the personal data from the input mask serves us solely to process the contact. In the case of contact by e-mail, this also constitutes the necessary legitimate interest in processing the data.

The other personal data processed during the submission process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is ended when the circumstances indicate that the matter in question has been conclusively clarified.

Possibility of objection and removal

The user has the option to revoke his consent to the processing of personal data at any time. If the user contacts us by e-mail, he or she can object to the storage of his or her personal data at any time. In such a case, the conversation cannot be continued.

All personal data stored in the course of contacting us will be deleted in this case.

Google Analytics

Scope of the processing of personal data

We use the Google Anayltics web analytics service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”). This is used to analyse the surfing behaviour of our users.

Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

By setting the cookie, Google is enabled to analyse the use of our website. Each time one of the individual pages of this website operated by the data controller is called up and on which a Google Analytics component has been integrated, the internet browser on the data subject’s information technology system is automatically caused by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission calculations.

By means of the cookie, personal information, for example the access time, the location from which an access originated and the frequency of visits to our website by the data subject, is stored. Each time the data subject visits our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

If individual pages of our website are called up, the following data is stored:

Two bytes of the IP address of the calling system of the user
The accessed web page
The website from which the user has reached the accessed website (referrer)
The subpages that are accessed from the accessed web page
The length of stay on the website
The frequency with which the website is accessed

Google has recognised the EU Commission’s standard contractual clauses for the transfer of personal data to third countries and thereby offers a guarantee of compliance with European data protection law

Google will use this information on our behalf for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. In doing so, pseudonymous user profiles of the users can be created from the processed data.

The IP address transmitted by the user’s browser is not merged with other data from Google.

We use Google Analytics to display the ads placed within Google’s advertising services and those of its partners only to users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Google (so-called “Remarketing Audiences” or “Google Analytics Audiences”). With the help of Remarketing Audiences, we also want to ensure that our advertisements correspond to the potential interest of the users and do not have a harassing effect.

We only use Google Analytics with IP anonymisation activated. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

Legal basis for the processing of personal data

The legal basis for the processing of the users’ personal data is Art. 6 para. 1 lit. a DSGVO.

Purpose of the data processing

The processing of the users’ personal data enables us to analyse the surfing behaviour of our users. By evaluating the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to continuously improve our website and its user-friendliness.

The anonymisation of the IP address sufficiently takes into account the users’ interest in the protection of their personal data.

Duration of storage

The data will be deleted as soon as it is no longer required for our recording purposes.

In our case, this is the case after one year at the latest.

Possibility of objection and removal

We only use technically unnecessary cookies within the scope of your consent. Therefore, we ask for consent when you visit our website. If you actively consent, further cookies will be set. If you do not consent, no cookies will be set. If you wish to revoke your consent, you can do so at any time. To do so, please call up the cookie settings on our website and deactivate this service. By doing so, you exercise your right of revocation.

For more information on Google’s use of data, settings and opt-out options, please visit the Google websites: https://www.google.com/intl/de/policies/privacy/partners (“Google’s use of data when you use our partners’ websites or apps”), http://www.google.com/policies/technologies/ads (“Use of data for advertising purposes”), http://www.google.de/settings/ads (“Manage the information Google uses to serve you ads”).

Google Fonts

Scope of the processing of personal data

We use the Google Fonts service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

Google Fonts provides an intuitive and robust directory of open source designer web fonts. With an extensive catalogue, typography can be seamlessly incorporated and integrated into any design project.

The service is used to integrate fonts (web fonts) on our website. The integration of Google Fonts takes place through a server call at Google, regularly via the URL https://fonts.google.com. The fonts come from various designers and are open source.

When users call up our online offer, a request is usually transmitted to a Google server in the USA and stored and processed there.

Technically, the fonts embedded in our website are stored on a Google server and then loaded from there when the page is called up. By using Google Fonts, Google’s servers send the corresponding file to each user based on the technologies supported by the user’s browser.

The connection to Google Fonts is not authenticated. When visiting our online presence, no cookies or login information are sent to Google via the Google Fonts service. Corresponding requests to the servers of the Google Fonts service are made to resource-specific domains such as fonts.googleapis.com or fonts.gstatic.com, so that requests for fonts are fundamentally separate from login information that is otherwise sent to Google domains, for example google.com or google.de, and may be authenticated.

Google Fonts logs records of CSS and font file requests. Google assigns aggregate usage numbers for statistical purposes on how popular font families are and publishes these results on an analytics page (https://fonts.google.com/analytics).

Further information about the Google Fonts service can be found at https://developers.google.com/fonts/faq.

Legal basis for the processing of personal data

The legal basis for the processing of the users’ personal data is Art. 6 para. 1 lit. f DSGVO.

Purpose of the data processing

The data processing is carried out in the interest of the analysis, optimisation and economic operation of the online offer in order to integrate content or service offers from third-party providers or their content and services.

We use Google Fonts to design our website independently of the fonts installed on the user’s computer, the so-called system fonts, and to ensure a consistent display image on different systems.

The purpose and scope of the data collection and the further processing and use of the data by Google can be found in Google’s privacy policy at https://policies.google.com/privacy?hl=de.

Duration of storage

The data will be deleted as soon as it is no longer required for our recording purposes.

Possibility of objection and removal

Further information on Google’s use of data, settings and opt-out options can be obtained from the Google websites https://www.google.com/intl/de/policies/privacy/partners (“Google’s use of data when you use our partners’ websites or apps”), http://www.google.com/policies/technologies/ads (“Use of data for advertising purposes”), http://www.google.de/settings/ads (“Manage the information Google uses to serve you ads”).

Google Maps

Scope of the processing of personal data

We use the Google Maps service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

Google Maps is an online map service from Google. The earth’s surface can be viewed as a street map or as an aerial or satellite image.

The service is used to integrate map data on our website. The integration of Google Maps is carried out by a server call at Google via an interface, the Google Maps API.

When a page of our online offer is called up in which a corresponding map section has been integrated, a request is transmitted to a Google server in the USA and stored and processed there. By using Google Maps, the Google servers send corresponding data to the user’s browser to display the map material.

Further information about the Google Maps service can be found at https://support.google.com/maps/.

Legal basis for the processing of personal data

The legal basis for the processing of the users’ personal data is Art. 6 para. 1 lit. f DSGVO.

Purpose of the data processing

We use Google Maps to integrate verified map data into our online presence.

The purpose and scope of the data collection and the further processing and use of the data by Google can be found in Google’s privacy policy at https://policies.google.com/privacy?hl=de.

Duration of storage

The data will be deleted as soon as it is no longer required for our recording purposes.

Possibility of objection and removal

Facebook

Description and scope of data processing

We use social plugins (“Plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

The plugins can display interaction elements or content (e.g. videos, graphics or text posts) and are recognisable by one of the Facebook logos (white “f” on a blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook has accepted the EU Commission’s standard contractual clauses for the transfer of personal data to third countries, thereby providing a guarantee of compliance with European data protection law.

When a user calls up a function of this online offer that contains such a plugin, his or her device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated into the online offer by the latter. In the process, user profiles can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his or her Facebook account. If users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted from their device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store his or her IP address. According to Facebook, only an anonymised IP address is stored in Germany.

Legal basis for data processing

The legal basis for the processing of the users’ personal data is Art. 6 para. 1 lit. a DSGVO.

Purpose of the data processing

The data processing is carried out in the interest of the analysis, optimisation and economic operation of the online offer.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and settings options for protecting the privacy of users, can be found in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected.

Possibility of objection and removal

Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

Facebook, Custom Audiences and Facebook Marketing Services

Description and scope of data processing

Within our online offer, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used due to our interest in analysing, optimising and economically operating our online offer and for these purposes.

Facebook has recognised the standard contractual clauses of the EU Commission for the transfer of personal data to third countries and thereby offers a guarantee of compliance with European data protection law. With the help of the Facebook pixel, it is possible for Facebook to determine the visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

The Facebook pixel is directly integrated by Facebook when you visit our website and can save a so-called cookie, i.e. a small file, on your device. If you then log in to Facebook or visit Facebook while logged in, your visit to our online offer will be noted in your profile. The data collected about you is anonymous for us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and can be used by Facebook and for its own market research and advertising purposes. If we transmit data to Facebook for matching purposes, this data is encrypted locally on the browser and only then sent to Facebook via a secure https connection. This is done solely for the purpose of matching data that is also encrypted by Facebook.

Furthermore, when using the Facebook Pixel, we use the additional function “extended matching” (data such as telephone numbers, e-mail addresses or Facebook IDs of the users) to create target groups (“Custom Audiences” or “Look Alike Audiences”) which are transmitted to Facebook (encrypted). Further information on “advanced matching”: https://www.facebook.com/business/help/611774685654668).

Also based on our interests, we use the “Custom Audiences from File” procedure of the social network Facebook, Inc. In this case, the email addresses of the newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload is used solely to determine recipients of our Facebook ads. In this way, we want to ensure that the ads are only displayed to users who are interested in our information and services.

The processing of the data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general information on the display of Facebook ads, in Facebook’s data usage policy: https://www.facebook.com/policy.php. Specific information and details on the Facebook Pixel and how it works can be found in Facebook’s help section: https://www.facebook.com/business/help/651294705016616.

Legal basis for data processing

The legal basis for the processing of the users’ personal data is Art. 6 para. 1 lit. a DSGVO.

Purpose of the data processing

The data processing is carried out in the interest of the analysis, optimisation and economic operation of the online offer.

Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected.

Possibility of objection and removal

You may further object to the use of cookies used for reach measurement and advertising purposes via the Network Advertising Initiative opt-out page (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Facebook page

Description and scope of data processing

We maintain an online presence on the social network facebook.co.uk, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). In the case of access by users who do not have their usual place of residence in the European Economic Area, enquiries to Facebook could be made via servers of the company Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA. We have no influence on the possible forwarding of requests by Facebook.

Facebook Inc. has recognised the EU Commission’s standard contractual clauses for the transfer of personal data to third countries and thereby offers a guarantee of compliance with European data protection law.

In particular, Facebook is able to process user data for market research and competitive purposes, including determining the visitors to the online offer as a target group for the display of advertisements. Facebook may combine data obtained accordingly, e.g. from user behaviour and the resulting interests of users, to form user profiles. In the user profiles, data can also be stored independently of the devices used by the users. This can occur in particular if the users are members of the respective platforms and are logged in to them. Facebook provides us with so-called page insights for the Facebook page. Page insights are aggregated data that allow us, as well as Facebook, to learn about how people interact with our Facebook page. Page Insights may be based on personal data collected in connection with a visit to or interaction with our Facebook Page and its content.

For these purposes, cookies are usually stored on the users’ computers, in which the usage behaviour and interests of the users are stored.

The processing of data by Facebook takes place within the framework of Facebook’s data usage policy (https://www.facebook.com/policy.php). Where there is joint responsibility for the processing of users’ personal data, processing is carried out on the basis of an agreement between Facebook and us on the joint processing of personal data. For the processing of Insights Data, Facebook and we are joint controllers; the primary responsibility under the GDPR for the processing of Insights Data rests with Facebook.

The main contents of the agreement on joint processing of personal data can be found at the URL https://www.facebook.com/legal/terms/page_controller_addendum.

Legal basis for data processing

The legal basis for the processing of the users’ personal data is Art. 6 para. 1 p. 1 lit. a, 26 para. 3 p. 1 DSGVO.

The legal basis for the processing of personal data in the event of the user’s consent in this regard is Art. 6 para. 1 sentence 1 lit. a, 7 DSGVO.

Purpose of the data processing

The data processing is carried out in the interest of the analysis, optimisation and economic operation of our online offer, here in particular also on the basis of our interests in effective information of the users and communication with them.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and setting options for protecting the privacy of the users, can be found in the privacy policy of Facebook: https://www.facebook.com/about/privacy/.

Duration of storage

The data is deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. Decisions regarding the processing of Insights data can be made and implemented by Facebook alone.

Possibility of objection and removal

Description and scope of data processing

We use components of the LinkedIn service, which is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA (“Instagram”).

LinkedIn is an internet-based social network that allows users to connect with existing business contacts and make new business contacts.

With each individual call-up of our website that is equipped with a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the person concerned to download a corresponding representation of the component from LinkedIn.

Further information on the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical procedure, LinkedIn receives information about which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to LinkedIn at the same time, LinkedIn recognises which specific subpage of our website the data subject is visiting with each call-up of our website by the data subject and for the entire duration of the respective stay on our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject activates a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data.

LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is logged into LinkedIn at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn, he or she can prevent the transmission by logging out of his or her LinkedIn account before accessing our website.

Legal basis for data processing

The legal basis for the processing of the users’ personal data is Art. 6 para. 1 lit. a DSGVO.

Purpose of the data processing

The data processing is carried out in the interest of the analysis, optimisation and economic operation of the online offer.

The purpose and scope of the data collection and the further processing and use of the data by LinkedIn can be found in Linkedin’s privacy policy at https://www.linkedin.com/legal/privacy-policy. LinkedIn’s cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected.

Possibility of objection and removal

LinkedIn offers the ability to unsubscribe from email messages, SMS messages and targeted ads, as well as manage ad settings at https://www.linkedin.com/psettings/guest-controls.

LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, which may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy.

For data protection issues outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.

MailChimp

Scope of the processing of personal data

We use the MailChimp service of the mailing service provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA (“MailChimp”). We use MailChimp to send newsletters.

If you register for our newsletter, the data you provide during newsletter registration will be transferred to MailChimp and stored there. After registration, you will receive an email from MailChimp to confirm the registration (“double opt-in”).

MailChimp offers extensive analysis options for the use of the newsletter. These analyses are group-related and are not used by us for individual evaluation. MailChimp also uses the Google Analytics analysis tool and integrates it into the newsletters where applicable.

The dispatch service provider may use the recipients’ data in pseudonymous form, i.e. without assigning it to a user, to optimise or improve its own services, e.g. to technically optimise the dispatch and presentation of the newsletter or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

MailChimp has recognised the standard contractual clauses of the EU Commission for the transfer of personal data to third countries and thereby offers a guarantee of compliance with European data protection law.

Legal basis for the processing of personal data

The legal basis for the processing of the users’ personal data is Art. 6 para. 1 lit. a DSGVO as well as Art. 28 para. 3 p. 1 DSGVO.

Purpose of the data processing

The anonymisation of the IP address sufficiently takes into account the users’ interest in the protection of their personal data.

Duration of storage

The data will be deleted as soon as it is no longer required for our recording purposes.

This is the case after unsubscribing from the newsletter.

Possibility of objection and removal

If you are a subscriber to our newsletter and no longer wish to be contacted by us via the newsletter, you have the option to unsubscribe directly by clicking on a link in a newsletter sent by us via MailChimp.

You can view the data protection provisions of the shipping service provider here: https://mailchimp.com/legal/privacy/.

Office 365

Scope of the processing of personal data

We use the Office 365 service of the provider Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”).

The service includes a collection of productivity services and Office applications such as Word, Excel, PowerPoint and Outlook. Office 365 is a service that includes client software applications and connected online services for multiple platforms with numerous interlocking applications. Office 365 is a so-called core online service from Microsoft.

Any personal data processed by Microsoft in connection with the Online Services will be received as Customer Data, Diagnostic Data or Service Generated Data. Personal Data provided to Microsoft by or on behalf of Customer through the use of the Online Service is also Customer Data.

Pseudonymised identifiers may be contained in diagnostic data or service-generated data and are also personal data. Personal data that have been pseudonymised or no longer allow direct identification but have not been anonymised, as well as personal data derived from personal data, are also personal data.

The types of personal data processed by Microsoft in providing the Online Service include: Personal Data that Customer chooses to include in Customer Data and the Personal Data specifically identified in Article 4 of the GDPR that may be included in Diagnostic Data or Service Generated Data.

The types of personal data that the Client wishes to include in the Client Data may be any category of personal data referred to in records maintained by the Client acting as a data controller under Article 30 GDPR.

Microsoft has accepted the EU Commission’s standard contractual clauses for the transfer of personal data to third countries, thereby providing a guarantee of compliance with European data protection law.

Legal basis for the processing of personal data

Purpose of the data processing

Microsoft will use and otherwise process Customer Data and Personal Data only to provide the Online Services to Customer in accordance with Customer’s documented instructions and to pursue Microsoft’s legitimate business activities related to providing the Online Services to Customer. For more information, see https://www.microsoftvolumelicensing.com/DocumentSearch.aspx?Mode=2&Keyword=DPA and https://go.microsoft.com/fwlink/p/?linkid=873404.

Duration of storage

At any time during the term of the Customer’s subscription, the Customer shall have the option to access, extract and delete the Customer Data stored in any Online Service.

Except for free trials and LinkedIn services, Microsoft will retain Customer Data that remains stored in the Online Services in a restricted feature account for 90 days after Customer’s subscription expires or is terminated so that Customer can extract the data. At the end of the 90-day retention period, Microsoft will deactivate Customer’s account and delete Customer Data and Personal Data within an additional 90 days; unless Microsoft is entitled, required, or authorised to retain such data under applicable law.

Possibility of objection and removal

Microsoft will enable Customer to comply with requests from data subjects to exercise their rights under the GDPR in a manner consistent with the function of the Online Service and Microsoft’s role as a processor of data subjects’ personal data. If Microsoft receives a request from a Customer Data Subject to exercise one or more of his or her rights under the GDPR in connection with an Online Service for which Microsoft is a processor or sub-processor, Microsoft will refer the Data Subject to direct his or her request to Customer. Customer is responsible for responding to such request, including, if necessary, by using the functionality of the Online Service. Microsoft will comply with reasonable requests from Customer for assistance in processing Data Subject requests.

MS Teams

Scope of the processing of personal data

We use the Microsoft Teams service of the provider Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”) on the basis of our legitimate interests.

The Microsoft Teams service is a central hub for collaboration and communication. The service is a so-called core online service from Microsoft.

Legal basis for the processing of personal data

Purpose of the data processing

Duration of storage

At any time during the term of the Customer’s subscription, the Customer shall have the option to access, extract and delete the Customer Data stored in any Online Service.

Possibility of objection and removal

MS Bookings

Scope of the processing of personal data

We use the MS Bookings service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”).

The MS Bookings service is an online service that provides booking services for clients on an appointment basis and is used to arrange and manage appointments with clients.

Any personal data processed by Microsoft in connection with the Online Services will be received as Customer Data, Diagnostic Data or Service Generated Data. Personal Data provided to Microsoft by or on behalf of Customer through use of the Online Service is also Customer Data. Pseudonymous identifiers may be included in Diagnostic Data or Service Generated Data and are also Personal Data.

Personal data that has been pseudonymised or no longer allows direct identification but has not been anonymised, as well as personal data derived from personal data, is also personal data.

Legal basis for the processing of personal data

Purpose of the data processing

Duration of storage

At any time during the term of the Customer’s subscription, the Customer shall have the option to access, extract and delete the Customer Data stored in any Online Service.

Possibility of objection and removal

HubSpot

Scope of the processing of personal data

We use the services of the software manufacturer HubSpot. HubSpot is a software company from the USA (HubSpot Inc, 5 First Street, Cambridge, Massachusettes A 02141 USA) with a branch in Ireland (HubSpot European Headquarters, Ground Floor, Two Dockland Central, Guild Street, Dublin 1, Ireland).

HubSpot is a service platform. The service used is an integrated software solution that allows us to manage customer data and cover various aspects of our online marketing. This includes, among other things, the analysis of landing pages and reporting. So-called “web beacons” are used and cookies are stored on the end device you use.

For example, the following personal data may be collected:

IP address
geographical location
Browser type
-Duration of the visit
pages viewed

Legal basis for the processing of personal data

Purpose of the data processing

The information collected as well as the content of our website is stored on servers of our software partner HubSpot Ireland. We use HubSpot to analyse the use of our website. This allows us to constantly optimise our website and make it more user-friendly. We also use information to determine which of our company’s services are of interest to customers and newsletter subscribers and to contact them for advertising purposes. In addition, we use the analysis to optimise our website for you.

However, we only use your IP address in a shortened version. This means that the user’s IP address is shortened by HubSpot within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a HubSpot server in the USA and shortened there.

Duration of storage

The cookies have a usual storage period of 13 months. In addition, we delete the personal data collected via HubSpot as soon as the purpose for which they were collected has been achieved, unless the deletion conflicts with legal retention periods.

The information generated by the cookie about the use of the online offer by the user may also be transmitted to a Google server in the USA and stored there.

The data processing is based on your consent pursuant to Art. 6 para. 1 lit. a DS-GVO, provided that you have given your consent via our opt-in tool (Cookie Consent). You can revoke your consent at any time via the Cookie Consent. The transfer to a third country is based on Art. 49 para. 1 lit. a DS-GVO.

For more information about how HubSpot works, please see the HubSpot Inc(https://legal.hubspot.com/privacy-policy) privacy policy.

Possibility of objection and removal

For more information about how HubSpot works, please see the HubSpot Inc(https://legal.hubspot.com/privacy-policy) privacy policy.

Rights of the data subject

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:

Right to information

You may request confirmation from the controller as to whether personal data relating to you is being processed by us.

If there is such processing, you can request information from the controller about the following:

the purposes for which the personal data are processed;
the categories of personal data which are processed;
the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed;
the planned duration of the storage of the personal data relating to you or, if specific information on this is not possible, criteria for determining the storage duration;
the existence of a right to rectify or erase personal data concerning you, a right to have processing restricted by the controller or a right to object to such processing;
the existence of a right of appeal to a supervisory authority;
any available information on the origin of the data if the personal data are not collected from the data subject;
the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.

You have the right to request information on whether personal data concerning you is transferred to a third country or to an international organisation. In this context, you may request to be informed about the appropriate safeguards pursuant to Art. 46 of the GDPR in connection with the transfer.

Right of rectification

You have a right of rectification and/or completion vis-à-vis the controller if the personal data processed concerning you are inaccurate or incomplete. The controller shall carry out the rectification without undue delay.

Right to restrict processing

You may request the restriction of the processing of personal data concerning you under the following conditions:

if you contest the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data;
the processing is unlawful and you object to the erasure of the personal data and request instead the restriction of the use of the personal data;
the controller no longer needs the personal data for the purposes of processing, but you need them for the assertion, exercise or defence of legal claims; or
if you have objected to the processing pursuant to Art. 21 (1) DSGVO and it has not yet been determined whether the legitimate grounds of the controller override your grounds.

Where the processing of personal data relating to you has been restricted, those data may be processed, with the exception of their storage, only with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of substantial public interest of the Union or of a Member State.

If the restriction of processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.

Right to erasure

You may request the controller to erase the personal data concerning you without delay and the controller is obliged to erase this data without delay if one of the following reasons applies:

The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
You revoke your consent on which the processing was based pursuant to Art. 6(1)(a) or Art. 9(2)(a) DSGVO and there is no other legal basis for the processing.
You object to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Article 21(2) of the GDPR.
The personal data concerning you have been processed unlawfully.
The erasure of personal data concerning you is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
The personal data concerning you were collected in relation to information society services offered pursuant to Art. 8(1) DSGVO.

Information to third parties

If the controller has made the personal data concerning you public and is obliged to erase it pursuant to Article 17(1) of the GDPR, it shall take reasonable steps, including technical measures, having regard to the available technology and the cost of implementation, to inform data controllers which process the personal data that you, as the data subject, have requested that they erase all links to, or copies or replications of, that personal data.

Exceptions

The right to erasure does not exist insofar as the processing is necessary

to exercise the right to freedom of expression and information;
for compliance with a legal obligation which requires processing under Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
for reasons of public interest in the area of public health pursuant to Art. 9(2)(h) and (i) and Art. 9(3) DSGVO;
for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes pursuant to Article 89(1) of the GDPR, insofar as the right referred to in Section a) is likely to render impossible or seriously prejudice the achievement of the purposes of such processing, or
to assert, exercise or defend legal claims.

Right to information

If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to communicate this rectification or erasure of the data or restriction of processing to all recipients to whom the personal data concerning you have been disclosed, unless this proves impossible or involves a disproportionate effort.

You have the right to be informed of these recipients by the controller.

Right to data portability

You have the right to receive the personal data concerning you that you have provided to the controller in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data has been provided, provided that

the processing is based on consent pursuant to Art. 6 para. 1 lit. a DSGVO or Art. 9 para. 2 lit. a DSGVO or on a contract pursuant to Art. 6 para. 1 lit. b DSGVO and
the processing is carried out with the aid of automated procedures.

In exercising this right, you also have the right to have the personal data concerning you transferred directly from one controller to another controller, insofar as this is technically feasible. This must not affect the freedoms and rights of other persons.

The right to data portability shall not apply to processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Right of objection

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data relating to you which is carried out on the basis of Article 6(1)(e) or (f) DSGVO; this also applies to profiling based on these provisions.

The controller shall no longer process the personal data concerning you unless it can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or for the establishment, exercise or defence of legal claims.

If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is related to such direct marketing.

If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.

You have the possibility, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise your right to object by means of automated procedures using technical specifications.

Right to revoke the declaration of consent under data protection law

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

Automated decision in individual cases including profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision

is necessary for the conclusion or performance of a contract between you and the responsible person,
is authorised by Union or Member State legislation to which the controller is subject and that legislation contains adequate measures to safeguard your rights and freedoms and your legitimate interests; or
is done with your express consent.

However, these decisions must not be based on special categories of personal data pursuant to Article 9(1) of the GDPR, unless Article 9(2)(a) or (g) of the GDPR applies and appropriate measures have been taken to protect the rights and freedoms and your legitimate interests.

With regard to the cases referred to in (1) and (3), the controller shall take reasonable steps to safeguard the rights and freedoms of, and your legitimate interests, including at least the right to obtain the intervention of a person on the part of the controller, to express his or her point of view and to contest the decision.

Right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, the remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, workplace or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Article 78 GDPR.